The Sustainable Future Foundation aims to drive the prosperity and economic development in the UK, USA and EU by advocating and supporting exemplary sustainability practices.


SFF was created as a response to the unfolding COVID-19 pandemic that highlighted the need for a broader change and the  acute unpreparedness of the global economy  to a major shock as well as shortfalls in existing social and economic paradigms.

Roadmap Strategy

Our focus is on mapping out how to achieve widespread implementation of leading-edge sustainability through out the global supply chain and, working in partnership with others, to drive large-scale transformation towards high level sustainable and security.

What We Do

Developing robust strategies to ensure supply chain security and sustainability, and mitigate supply chain disruptions

Crisis management strategy & planning; revision of crisis management policy and process in light of ongoing change

RAPID support – fast deployment of our advisors in the event of crisis; crisis facilitation or coordination support

360 degree – Crisis Readiness Assessment – organisation’s crisis management capability at any or all levels: by function, geography, business unit or across the entire organisation.

View Point

As the post COVID world reduces its demand and supply model naturally, there are positive environmental implications associated with this readjustment. Sustainability will no longer be just a trend or a lifestyle choice it will become an economic necessity. For that change to happen SFF calls for government support and clear solutions that could save thousands of jobs and reduce carbon footprint emission.

Offshoring entails more than just labour arbitrage. The real benefits of offshoring were never as high as they were thought to be; in part, this has been due to the overlooked costs and risks associated with globally dispersed firm activities. Expectations of cost savings, estimated at around 25 to 40 percent, were in reality around 5 to 15 percent. Reckless offshoring led to jobs, IP and skillset losses in the west, and as the current pandemic acutely highlighted, a high dependency on China and Asian markets leading to supply chain disruption.

Today’s globalized supply chain network has been optimized to identify minimum lead times at the lowest possible price. However, rapid political developments, a shift towards consumers buying niche products and, now, global pandemics have revealed the weakness that lies at the heart of this model of manufacturing.

As a result, the change that had already begun, towards more flexibility and multi-level sourcing, will accelerate tremendously. Over the next years, we can expect to see a broad overhaul of our supply chain infrastructure and a new order

Meet the Team

Asia Tumasian

Masha Hanson

Coronavirus Pandemic as a “Dress Rehearsal”

Our focus and expertise is in the Financial Services, Industrials, Luxury Retail and Public Sectors

We advise key stakeholders including the Board, Chief Executives and Investors

The Sustainable Future Foundation is a platform that will include experts on virology, epidemiology, viral, public health and disaster response/management who are up to date with COVID 19 related issues, including the latest scientific research on potential treatments, vaccines and government health responses.